Transforming Customer Support: PSW and Sybrid Expand Collaboration

PSW and Sybrid Private Limited have formalized their long-standing collaboration through a Memorandum of Understanding (MoU) signing ceremony. This partnership reinforces Sybrid’s role in providing advanced customer support solutions to PSW, ensuring seamless user experiences through integrated CRM systems, automated call handling, and innovative tools like Computer Telephony Integration (CTI) and Interactive Voice Response (IVR).

As part of this collaboration, Sybrid will continue to manage customer inquiries across multiple touchpoints, including phone, email, and social media, helping PSW achieve its key performance indicators while enhancing overall service efficiency. Beyond the core PSW platform, Sybrid also plays a vital role in supporting initiatives like the Women Entrepreneurship Program (WEP) and the Port Community System (PCS), furthering the vision of inclusive economic growth.

With a shared commitment to operational excellence and technology-driven solutions, this partnership marks a significant step towards optimizing Pakistan’s trade facilitation framework and delivering exceptional customer experiences.