Leadership

PSW brings together a management team with decades of unparalleled experience. Together, they are the architects of an ongoing growth story focusing on unique digital solutions that transform people, businesses, and communities, cultivating a high-performance trading environment, boosting economic growth, and ultimately empowering people.

Management Team

Syed Aftab Haider

Syed Aftab Haider

CEO / Director
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PSW is a truly transformative initiative by the Government of Pakistan that aims to digitalize cross-border trade by leveraging modern technology. Once completed, it will connect 77 government departments, customs, commercial banks, and several other public and private sector entities on a single electronic platform for Customs and regulatory clearances and for providing cross-border trade-related value-added services. I am immensely proud of what we have been able to achieve in a short time within limited resources. As a company, we aspire to become the hub of innovative ideas and products that allows Pakistan traders to connect to the international supply chain and enhance Pakistan’s trade competitiveness, especially in exports. As PSW evolves, we constantly update and streamline our internal processes. There are exciting and challenging times ahead as we expand our services, integrate with more departments, and push forward with transformational initiatives to enhance Pakistan’s trade competitiveness. However, with success comes higher expectations, and with expectations come the urgency to deliver. I am confident that, collectively, we shall be able to fulfill those expectations and achieve our aspiration of becoming the leading public sector entity in Trade Tech. We look forward to revolutionizing the trade industry in Pakistan.

Khalid Jhumra

Khalid Jhumra

Chief Internal Auditor (CIA)

Audit and finance expert with international experience in internal controls, financial management, and corporate governance.

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Khalid Jhumra

Chief Internal Auditor (CIA)

Khalid Jhumra is a seasoned audit and finance professional with extensive experience across Pakistan, the UK, and Canada. He has established and led internal audit functions at prominent organizations and previously served as Financial Controller for International Banking and Vice President, Audit at Habib Bank Limited. He is a licensed CPA (Colorado, USA), Fellow of ACCA (UK), and a CGMA designation holder.

Athar Fahim

Athar Fahim

Chief Strategy Operations Officer (CSO)

20 years in Global Ports & Customs Reforms across UAE, Saudi Arabia, and Qatar with top-tier GCC consulting firms.

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Athar Fahim

Chief Strategy Operations Officer (CSO)

Worked for 20 years in Global Ports & Customs Reforms & Modernization programs in UAE, Saudi Arabia, and Qatar and has extensive consulting experience with top tier consulting firms based out in GCC region. He holds a Master’s degree in Management Technologies from Copenhagen Denmark besides an MBA degree and professional certifications.

Naveed Abbas Memon

Naveed Abbas Memon

Chief Domain Officer (CDO)

Career Civil Servant with 17 years in Pakistan Customs, specializing in business process review and WeBOC system development.

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Naveed Abbas Memon

Chief Domain Officer (CDO)

A career Civil Servant with 17 years of service in the Customs Administration of Pakistan. He is one of the leading team members credited with the development and roll out of the WeBOC system and specializes in business process review, reengineering, and redesign. He holds an MBA from IBA, Karachi.

Azeem Afzal

Azeem Afzal

Chief Technology Officer (CTO)

A transformation leader with over 23 years of experience in fintech integration, e-government modernization, and large-scale technology ecosystems.

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Azeem Afzal

Chief Technology Officer (CTO)

Azeem Afzal is a technology and digital transformation leader with over 23 years of experience in fintech integration, e-government modernization, and large-scale technology ecosystems. As CTO at PSW, he leads the technology behind Pakistan’s digital trade transformation, with expertise in enterprise architecture, cybersecurity, cloud readiness, and data governance. He previously led the development and implementation of WeBOC, Pakistan’s nationwide paperless customs system, and contributed to major public-sector and enterprise technology modernization programs.

Omair Khan

Omair Khan

Chief Enterprise Data Officer (CEDO)

Two Decades of expertise in data engineering, analytics, and AI-driven solutions across banking, telecom, and government sectors.

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Omair Khan

Chief Enterprise Data Officer (CEDO)

Omair Khan brings over two decades of expertise in data engineering, analytics, and AI-driven solutions across banking, telecom, utilities, and government sectors. He has a proven track record of architecting advanced data platforms and leading high-performing teams to consistently deliver transformative results in complex environments. Mr. Omair has been instrumental in crafting and implementing data strategies that enhance governance, streamline analytics, and drive business process automation. His collaborative approach fosters innovative, cost-effective solutions by seamlessly integrating data from diverse domains and vendors.

Syed Sohaib Hassan

Syed Sohaib Hassan

Chief Human Resource Officer (CHRO)

A seasoned HR professional with over 16 years of experience in Talent Management, Employee Experience, Digital Transformation, Performance Management, and Organizational Design.

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Syed Sohaib Hassan

Chief Human Resource Officer (CHRO)

Mr. Sohaib is a seasoned professional with over 16 years of hands-on expertise in handling diverse portfolios like Employee Journey, Business Partnership, Talent Management, Digitalization & Cultural transformation, Performance Management & Rewards, HR & Admin operations, Health & Safety and Organizational Design with fast paced companies like Jazz and Ufone. He has extensive experience in managing and aligning the HR department with the organization’s vision and his last assignment was with Ufone as Sr. Business Growth Partner. Mr. Sohaib holds a bachelor's and a master's degree in Business Administration along with HR certifications from SHL learning UK, Gem international and Carlton Advance Management Institute, USA. In addition to his academic and professional profile, he has exposure to various projects with companies like British American Tobacco, Karandaz, Agriculture Department Punjab etc. as a HR consultant.

Moin Ul Arfeen

Moin Ul Arfeen

Company Secretary

A Fellow Member of the Institute of Corporate Secretaries of Pakistan with over 25 years of experience in Corporate Affairs and Financial Management across diverse industries.

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Moin Ul Arfeen

Company Secretary

Mr. Muhammad Moin Ul Arfeen is a Fellow Member of the Institute of Corporate Secretaries of Pakistan with more than 25 years of diversified experience in various industries handling Corporate Affairs and Financial Management. He is currently working as the Company Secretary and is actively involved in liaising with the Board of Directors, Management, Members, Legal advisers and Auditors for effectively managing the affairs of the Company. He holds an MBA (Finance) from the University of Sindh, Jamshoro.

Board of Directors

Syed Shakeel Shah

Syed Shakeel Shah

Member Customs (Operations), Federal Board of Revenue (FBR)

Oversees Customs operations and modernization, with a focus on risk-based compliance, self-assessment, and trade facilitation reforms.

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Syed Shakeel Shah

Member Customs (Operations), Federal Board of Revenue (FBR)

Syed Shakeel Shah is working as the Member Customs (Operations) in the Federal Board of Revenue (FBR). He is a career Civil Servant and has served in a wide variety of positions across the country. He possesses diversified international exposure of regulatory & enforcement systems, especially in the areas of self-assessment, risk management, trade facilitation, automation, and compliance management. He has remained involved in several reforms, modernization, and automation projects during his service. He has also served as a Director at CAREC and as the Director General Reforms and Automation (Customs) at FBR.

Muhammad Imran Khan

Muhammad Imran Khan

Director General (DG) Reforms & Automation (Customs), FBR

Leads Customs reforms and automation at FBR, overseeing centralized assessments, digitized appraising, and nationwide automation centres.

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Muhammad Imran Khan

Director General (DG) Reforms & Automation (Customs), FBR

Mr. Muhammad Imran Khan is a senior officer of the Pakistan Customs Service currently serving as the Director General Reforms and Automation (Customs) at the Federal Board of Revenue (FBR) in Islamabad. He previously spearheaded FBR's key modernization initiatives. He has been overseeing internal reforms, working to centralize customs assessments, and handling digitized appraising and automation centers across the country. The government has periodically assigned him additional administrative and regulatory charges, including his duties at the National Agri-Trade and Food Safety Authority (NAFSA).

Mr. Zulfiqar Ali

Mr. Zulfiqar Ali

Additional Secretary / Executive Director General (EDG) at the Board of Investment (BoI)

Investment and governance expert specializing in investment promotion, regulatory reform, and institutional development.

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Mr. Zulfiqar Ali

Additional Secretary / Executive Director General (EDG) at the Board of Investment (BoI)

Mr. Zulfiqar Ali is a seasoned Civil Servant with extensive experience in public administration, currently serving as Additional Secretary / Executive Director General (EDG) at the Board of Investment (BoI), Government of Pakistan. He holds advanced degrees in Business Administration and Public Management, and has served in several key leadership roles within the BoI. Throughout his career, Mr. Ali has made notable contributions to institutional development, investment promotion, and the implementation of strategic policy initiatives. Mr. Ali also brings substantial international exposure, particularly in the areas of regulatory reform and enforcement frameworks. His core areas of expertise include risk management, trade facilitation, automation, and compliance management, skills that are highly relevant to the evolving landscape of investment and governance.

Mr. Muhammad Waqas Azeem

Mr. Muhammad Waqas Azeem

Joint Secretary (JS) Exports & Imports (EXIM), Ministry of Commerce (MoC)

Trade policy expert specializing in export-import policy, trade facilitation, and market access.

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Mr. Muhammad Waqas Azeem

Joint Secretary (JS) Exports & Imports (EXIM), Ministry of Commerce (MoC)

With over a decade of extensive experience in trade policy, international relations, and commerce, Mr. Muhammad Waqas Azeem has served in various pivotal roles within the Government of Pakistan. Currently holding the position of Joint Secretary Exports & Imports (EXIM) at the Ministry of Commerce, he plays a key role in formulating and implementing policies aimed at enhancing Pakistan's trade competitiveness and fostering economic growth. Prior to his current role, he served as the Director General at the Ministry of Commerce, where he led strategic initiatives to promote trade facilitation, market access, and investment promotion.

Mr. Khurram Ijaz

Mr. Khurram Ijaz

Nominee of the Federation of Pakistan Chambers of Commerce and Industries (FPCCI)

Customs clearance, freight forwarding, and supply chain expert with extensive experience in Pakistan’s trade and business community.

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Mr. Khurram Ijaz

Nominee of the Federation of Pakistan Chambers of Commerce and Industries (FPCCI)

Mr. Khurram Ijaz is a Member of the Federation of Pakistan Chamber of Commerce and Industries (FPCCI). He is also senior Vice Chairman of Pakistan Artificial Leather Importers and Merchant Association and Executive Member of Indentors Association of Pakistan. He holds vast experience relating to Custom Clearance, Freight Forwarding and Supply Chain Management

Mr. Samir S. Amir,

Mr. Samir S. Amir,

Nominee of Pakistan Business Council (PBC), Independent Director

Economic and trade policy expert with extensive experience in private-sector research, international business, and strategy education.

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Mr. Samir S. Amir,

Nominee of Pakistan Business Council (PBC), Independent Director

Mr. Samir S. Amir is a seasoned business and policy expert with extensive experience in economic research, trade policy, academia, and international business. As Director Research at the Pakistan Business Council (PBC), he has played a key role in shaping policy dialogue on major economic and trade issues impacting Pakistan. He also serves as a visiting faculty member at Institute of Business Administration (IBA) Karachi, where he has taught strategy, leadership, economics, and entrepreneurship for over two decades. With a professional background spanning research, consulting, manufacturing, exports, and cross-border business collaboration, he brings deep expertise in policy development, private sector engagement, and economic competitiveness to the PSW Board.

Syed Aftab Haider

Syed Aftab Haider

CEO / Director

22+ years in Customs reforms, trade facilitation and border management across Pakistan and internationally.

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Syed Aftab Haider

CEO / Director

PSW is a truly transformative initiative by the Government of Pakistan that aims to digitalize cross-border trade by leveraging modern technology. Once completed, it will connect 77 government departments, customs, commercial banks, and several other public and private sector entities on a single electronic platform for Customs and regulatory clearances and for providing cross-border trade-related value-added services. I am immensely proud of what we have been able to achieve in a short time within limited resources. As a company, we aspire to become the hub of innovative ideas and products that allows Pakistan traders to connect to the international supply chain and enhance Pakistan’s trade competitiveness, especially in exports. As PSW evolves, we constantly update and streamline our internal processes. There are exciting and challenging times ahead as we expand our services, integrate with more departments, and push forward with transformational initiatives to enhance Pakistan’s trade competitiveness. However, with success comes higher expectations, and with expectations come the urgency to deliver. I am confident that, collectively, we shall be able to fulfill those expectations and achieve our aspiration of becoming the leading public sector entity in Trade Tech. We look forward to revolutionizing the trade industry in Pakistan.