PSW Champions Inclusive Trade at WECON Masawaat 2025

To support inclusive economic growth and advance digital trade facilitation, PSW engaged women innovators, startups, and aspiring women-led businesses at WECON Masawaat 2025. The session focused on digital trade solutions, operational efficiency, and MSME support, reinforcing PSW’s commitment to capacity building, technology adoption, and market access for women-led enterprises.

During the session, PSW team highlighted key initiatives, including SMElevate, which equips MSMEs with digital tools to reach global markets, and the Khadijah Program, designed to help women-led enterprises streamline operations and expand trade. Together, these programs foster business resilience, encourage digital adoption, and strengthen participation in Pakistan’s cross-border trade ecosystem.